If you have hooded lids and you're scared of the upper

@_staceymaria_

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SoundTikTok sound · original sound - _staceymaria_

Promoted product

The Ordinary Lacto-10% + HA Eye Cream

Why it worked

The video addresses a common beauty concern (hooded eyelids) with a relatable demonstration and a specific product recommendation. The creator highlights the product's effectiveness, affordability, and a limited-time offer (free shipping), creating a strong incentive for viewers to purchase.

Summary

The creator demonstrates The Ordinary's Lacto-10% + HA Eye Cream, explaining that it can help lift hooded eyelids and firm the under-eye area. She applies the product and uses a fan to help it dry, highlighting its non-white-casting formula and affordable price point.

Structure

1Introduction to hooded eyelids and fear of upper lid products
2Demonstration of The Ordinary's Lacto-10% + HA Eye Cream
3Explanation of product benefits (lifting, firming, no white cast)
4Application and drying process with a fan

Original caption

Upper eyelid lift, yes please! @The Ordinary

More from @_staceymaria_

Product placement

The Ordinary Lacto-10% + HA Eye Cream: ACTS - it is applied to the skin to reduce the appearance of hooded eyelids and under-eye bags. Removing it would change the video's demonstration. The Ordinary: APPEARS - it is the brand name of the eye cream. Removing it would change the video's demonstration.

Call to action

If you want to grab this, I'll link it right here.

On-screen text

Disclaimer: individual results may vary

Transcript

If you have hooded lids but you're scared of the upper left because of Bradley Cooper's eyes, this could be an option for you. This is The Ordinary's new Lacto-10% + HA eye cream. In clinical studies, it was shown to lift the upper eyelid. I put it on, I use a fan to help it dry. This is not an eye tightener like Peter Thomas Roth, so it's not gonna leave a white cast, but once it does dry, it does lift and firm. You get smoother under eyes and a more lifted effect up here. And for the price point, you can't go wrong with this. And right now, there's also free shipping on every tube of this. So if you want to grab this, I'll link it right here.

Under $10 and free shipping! #theordinaryskincare @The Ordinary

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