If you have hooded lid

@_staceymaria_

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SoundTikTok sound · original sound - _staceymaria_

Promoted product

The Ordinary

The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.

12 videos9 creators

Why it worked

The video effectively targets a common beauty concern (hooded eyelids) with a relatable solution and a popular, affordable product. The demonstration, before/after comparison, and clear pricing information create a compelling soft sell.

Summary

The creator demonstrates a new eye cream from The Ordinary that aims to lift and firm hooded eyelids and tighten the under-eye area. She applies the product, uses a fan to dry it, and shows before/after images, highlighting its effectiveness and affordability.

Structure

1Introduction to hooded eyelids and fear of procedures
2Introduction of The Ordinary's new eye cream
3Application of the eye cream and drying with a fan
4

Original caption

Under $10 and free shipping! #theordinaryskincare @The Ordinary

More from @_staceymaria_

Product placement

The Ordinary: ACTS - it is an eye cream that is applied to the eyelids and under-eye area to visibly lift and firm the skin. Removing it would change what happens in the video. The Ordinary Skincare: APPEARS - it is a brand name on the product tube and mentioned in the caption. Removing it would not change what happens in the video.

Call to action

link it right there

On-screen text

Visibly lifts eyelids. Before After*

Transcript

If you have hooded lid but you're scared of the upper bleph because you don't want to end up like this or like this The Ordinary has just came out with a new eye cream that lifts and firms the upper eyelid and visibly tightens underneath. Lactobionic Acid 3% + HA in and B5 so it is not an eye tightener like the Peter Thomas Roth but it does tighten without that white cast. I like to put it on and then take a little fan and let it dry. You can see how it just lifts and firms everything. Brand from The Ordinary for under $10 and free shipping! I'm gonna link it right there

Upper eyelid lift, yes please! @The Ordinary

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The difference is loud! #theordinaryskincare

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