Why it worked
The video effectively uses a "before and after" format to showcase the transformative power of the hair product, appealing to viewers seeking similar results.
Summary
The creator demonstrates the difference in their hair after a "shampoo day" versus after using a "magic product." The video shows their flat, straight hair after shampooing, then contrasts it with styled, voluminous hair after applying the product.
Structure
- 1Hair after shampoo day
- 2Introducing the product
- 3Applying the product
- 4Hair after using the product
Product placement
BASED (acts - it is a hair product that is applied to style hair, and the creator states it makes their hair fluffy, textured, and full of volume; removing it would change the video's outcome) BASED (appears - it is the creator's partner brand, indicated by #basedpartner)
On-screen text
After shampoo day💔
Vs..
After magic product💖