Based hair clay

@itsnuddi

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SoundTikTok sound · original sound - ed_ix2

Promoted product

BASED hair clay

Based Bodyworks Hair Clay

Why it worked

The video effectively uses a direct comparison format to showcase the superior results of the "Based hair clay" over a cheaper alternative, making it relatable and visually convincing for viewers seeking better hair styling products.

Summary

The creator compares two hair clays, one labeled "Based hair clay" and the other "5$ hair clay". They demonstrate the application and styling results of both, showing how the "Based hair clay" achieves a fluffy, voluminous, and textured look.

Structure

1Introduce "Based hair clay" and "5$ hair clay"
2Apply "Based hair clay" to hands
3Style hair with "Based hair clay"
4Show results of "Based hair clay"
5

Original caption

Which side gang?🤔@BASED #basedpartner How I make my flat straight hair fluffy, textured, and full of volume. Easy everyday hair routine for men #menhairstyle #hair #hairclay #fyp

More from @itsnuddi

Product placement

BASED hair clay: ACTS - used to style hair, making it fluffy, textured, and full of volume. Removing it would change the outcome of the hairstyle. BASED: APPEARS - partner mentioned in caption and creator's bio link. Removing it would not change what happens in the video.