09/05/2026 Why SpaceX's Gwen Shotwell Is Challenging Verizon and AT &T 📱 🚀

@susana.stone717

10.3K followers · usually 892 views a post

Views

35.5K

Likes

1.0K

Comments

146

Shares

81

SoundTikTok sound · original sound - susana.stone717

Promoted product

Starlink

Starlink delivers fast, reliable internet at home and on the go. Seamlessly stream, video call, game and more with high-speed connectivity even in the most rural and remote places.

6 videos6 creators

Why it worked

The video leverages a timely and disruptive announcement from a major tech player (SpaceX/Starlink) entering a highly competitive and often criticized market (cellular service). It combines this with a personal anecdote and a direct question to the audience, fostering engagement and discussion.

Summary

This video discusses SpaceX's president and COO, Gwen Shotwell, and Starlink's potential entry into the cellular market, challenging established companies like Verizon and AT&T. The speaker expresses personal interest in switching to Starlink's cellular service due to dissatisfaction with current providers, while acknowledging their wife's preference for Apple products.

Structure

1Introduction of Gwen Shotwell and Starlink's challenge to Verizon/AT&T
2Discussion of the market size and SpaceX's ambition
3

Original caption

Gwen Shotwell from Starlink is shaking up the mobile industry! 🚀 With a potential $600 billion market, she’s putting Verizon and AT&T on notice. 📱 Are you ready to switch? Let’s discuss! #Starlink #MobileNews #GwenShotwell #TechTalk #Verizon #ATT #SpaceX #Celier #MobilePlans

More from @susana.stone717

Product placement

SpaceX (company that operates Starlink, makes rockets, and is challenging telecom companies; ACTS - its operations and future plans are the subject of the video; removing it would change the video's topic) Starlink (satellite internet constellation operated by SpaceX; ACTS - its operations and future plans are the subject of the video; removing it would change the video's topic) Verizon (telecommunications company; ACTS - its business is being challenged by SpaceX/Starlink; removing it would change the video's topic) AT&T (telecommunications company; ACTS - its business is being challenged by SpaceX/Starlink; removing it would change the video's topic) Celier (mobile plans/service; ACTS - it is presented as an alternative to Verizon/AT&T and Starlink is entering this market; removing it would change the video's topic) Apple (phone brand; APPEARS - mentioned as the phone the speaker's wife uses; removing it would not change the video's topic)

Call to action

Are you ready to switch? Let’s discuss!

On-screen text

09/05/2026 Why SpaceX's Gwen Shotwell Is Challenging Verizon and AT &T 📱 🚀

Transcript

She just put Verizon and AT&T mobile on notice. Who is she? She's SpaceX's president and COO Gwen Shotwell, for Starlink, for Elon's company. They're going into cellular. They've talked about it. She openly said it. She says it's a $600 billion dollar a year business and we want our cut. Like, would you go? I'm not buying another phone. Verizon, you're on notice. You've raised your prices year after year after year, and the service has not got better. So me, my wife and my little one, because I still pay for her phone. We will be moving. And if they have a Starlink phone, guess what? Me myself, I'll go that way. My wife on the other hand, she's all Apple. She'll stay there. She'll be upset if I don't go with her because if she can't FaceTime me, that's an issue. Please, babe. I just have a Starlink. I don't even know if I have one yet. I'm coming with me. My wife on the other hand, she's all Apple. She'll stay there.

Discussion on the influence of media like TMZ and the power of collective action