@ellysejay — 424x breakout selling Reclaim45

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DAY 245 of 45 minutes no phone

@ellysejay

28.7K followers · usually 1.7K views a post

Views

711.5K

Likes

102.5K

Comments

213

2.8K

Promoted product

Reclaim45reclaim45.com

3 videos

Why it worked

The video leverages a relatable 'day-in-the-life' aesthetic and a specific, achievable habit to build trust before directing viewers to a branded program.

Summary

The creator documents her 245th day of a personal challenge to spend 45 minutes without her phone. She uses the video to promote her 'Reclaim45' program, which encourages followers to adopt similar habits.

Structure

1Creator lying on bed with legs up against the wall
2Timer on laptop counting down
3Creator writing in a journal
4Text overlay highlighting the 45-minute no-phone challenge

Product placement

Reclaim45: The creator's bio link leads to this product, which is a program or challenge centered on the 45-minute no-phone habit demonstrated in the video. It ACTS as the destination of the CTA in the bio and is the subject of the creator's branding. Removing the link would remove the commercial destination of the video.

Original caption

DAY 245 of reclaiming my time!✨⏳ Unfortunately I really do love doing nothing 🥲🥲🥲 this is how I recharge my soul 🥹 I used to get the worst fomo. I used to constantly be looking at what other people were doing or constantly talking to people… now I love being disconnected and just focusing on myself. There is no comparison. I love that I can now sit on my own in my room without being on my phone and do whatever I want and feel good about doing it!!! I feel like this is a really good use of time for me. It’s not for everyone but it really clears my head and creates space for everything else I want to do!🥹 #45minutesnophone #reclaim45 #nervoussystemhealing #meditation #doingnothing