@estherfeinman — 95x breakout

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If you saw a huge basket of vintage globes at an estate sale would you BUY THEM ALL??

@estherfeinman

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Why it worked

The video leverages a relatable, high-energy storytelling format about the thrill of treasure hunting at estate sales, which resonates strongly with the creator's niche audience of vintage collectors.

Summary

The creator recounts a story about meeting a fellow shopper at an estate sale who purchased a large collection of vintage globes. The creator shares her excitement for the shopper's find and the artistic potential of the items.

Structure

1Introduction of the estate sale find
2Meeting a fellow shopper buying tea ball art
3The shopper reveals she bought the globes
4The creator expresses excitement for the shopper's project

On-screen text

If you saw a huge basket of vintage globes at an estate sale would you BUY THEM ALL?? I went to this amazing artist's estate sale, and they were selling this huge basket of hundreds of globes. And I was standing in line with the woman who was buying these tea balls made into a chandelier, and she turns me out of the blue and goes, I bought the big basket of globes! And I gasped out loud! I was so excited for her. She told me that she had no idea how she was gonna get them home or where she was gonna put them when she got home, but she's a multimedia artist, and she teaches multimedia art classes, so she was really excited to have them.

Original caption

You truly never know what you’re gonna find when you go to an estate sale! And artist EstateSales are the most amazing but you gotta take time to dig because you can find some incredible ephemera cool art books weird half finished projects and of course collections of cool vintage stuff like these globes or those tea balls! #estatesale #vintage #antiques #vintageart #repurpose