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22.8Text-HeavyProblem Callout hookLifestyle
Hook
SAN DIEGO ENOUGH OF THIS HUMIDITY. PLZ UR RUINING LOCAL SUMMER.
@shinewithdani
3.6K followers · usually 924 views a post
Views
21.1K
Likes
5.3K
Comments
152
Shares
92
View velocity
+3.9K views over 7.5d · ~514/day · 8 observations
Why it worked
The relatable complaint about weather, combined with a strong emotional expression, likely resonated with viewers experiencing similar conditions or longing for a typical summer.
Summary
A person expresses frustration with the humidity in San Diego, stating it is ruining the local summer. The text overlays a close-up of their face, conveying their exasperation.
Structure
- 1Expressing frustration with San Diego's humidity
- 2Stating that the humidity is ruining summer
- 3Close-up of a person's face conveying emotion
On-screen text
SAN DIEGO ENOUGH OF THIS HUMIDITY. PLZ UR RUINING LOCAL SUMMER.
Original caption
WHAT IS THIS #sandiego #heatwave #westcoast
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