Why it worked
The post taps into a relatable, timely issue (heatwave) and uses a provocative question to encourage engagement and user-generated content in the comments.
Summary
The creator asks San Diego residents about the most extreme or unusual things they've done to cope with the heatwave, specifically excluding the purchase of a $300 AC unit. The post is a prompt for humorous or outrageous responses.
Structure
- 1Pose question about surviving heatwave
- 2Specify 'unhinged' actions
- 3Exclude common solutions (expensive AC)
- 4Prompt for creative/funny answers
On-screen text
San Diego what's the most
unhinged thing you've
done to survive this
heatwave. Crazy answers
only I don't want to hear
you bought a $300 AC.