Nobody's gonna know...

The video likely worked due to its relatable, slightly absurd premise of "fixing" a hole in a sock in a clandestine way, coupled with the intriguing on-screen text that creates a sense of mystery and encourages viewer engagement.

The video shows someone applying white cream to a hole in a sock with a paintbrush. The text overlay "Nobody's gonna know..." is displayed throughout the clip, implying a secret or hidden action.