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947Silent UGCCuriosity Gap hookLifestyle
Hook
nobody's gonna know...
@sugaronmytungtung_sahur
1.3K followers · usually 876 views a post
Views
825.1K
Likes
33.4K
Comments
490
Shares
1.6K
Why it worked
The video likely resonated due to its relatable DIY aesthetic and the implied subversion of brand norms, tapping into a desire for personalization and uniqueness.
Summary
The video shows someone using a black marker to draw on a pink Converse shoe. The text overlay repeatedly states "nobody's gonna know..." as the person customizes the shoe.
Structure
- 1Drawing on a pink Converse shoe with a black marker
- 2Text overlay: "nobody's gonna know..."
- 3Close-ups of the shoe being drawn on
- 4The shoe is being customized
On-screen text
nobody's gonna know...
Original caption
👁️🫦👁️
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