URGENT RECALL

@7newsaustralia

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Views

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SoundTikTok sound · original sound - 7newsaustralia

View velocity

+1.5M views over 3.7d · ~405.4K/day · 4 observations

Why it worked

The video effectively leverages a sense of urgency and public safety concern to capture attention. By clearly stating the product, the issue, and the affected batches, it provides critical information that viewers would want to share.

Summary

An urgent recall has been issued for two batches of Deep Heat Extra Strength pain relief cream due to contamination with unacceptable levels of bacteria. The affected batches are V772 and V773, both expiring in June 2029, and customers are advised to return them to their place of purchase.

Structure

1Urgent recall notice for Deep Heat
2Two batches affected due to bacterial contamination
3Batch numbers and expiry date provided
4Customers advised to return the product

Product placement

Deep Heat (pain relief cream): ACTS - it is the subject of an urgent recall due to contamination. Removing it would change the video's topic. 7NEWS Australia (news outlet): APPEARS - it is the creator's brand watermark and channel name. Removing it would not change what happens in the video.

Call to action

Customers can return the product to where they bought it.

On-screen text

URGENT RECALL AFFECTED BATCHES V772 V773 EXPIRY JUNE 2029

Original caption

An urgent recall notice has been issued for two batches of Deep Heat Extra Strength cream. #deepheat #cream #recall #bacteria #health

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Transcript

There's an urgent recall this afternoon for Deep Heat Extra Strength, with fears two batches of the pain relief cream are infected with unacceptable levels of bacteria. The products, labelled V772 and V773, with an expiration date of June 2029, are affected. Customers can return the product to where they bought it.