HAVE YOU TRIED THIS

@katyyee57

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SoundTikTok sound · original sound - katyyee57

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Promoted product

essence silky cushion foundation

Why it worked

The video effectively showcases a relatable "first impression" experience with a popular drugstore makeup product. The creator's genuine surprise and positive reaction to the foundation's finish, combined with the visual demonstration of its lightweight coverage, likely resonated with viewers looking for similar makeup results.

Summary

The creator shares a first impression of the Essence Silky Cushion Foundation, comparing it to a previously used Essence foundation. They apply it to one half of their face and are impressed by the lightweight feel and natural finish, noting it allows their freckles to show through. The creator mentions the limited shade range as a downside but is pleased with the overall effect.

Structure

1Introduction of Essence Silky Cushion Foundation
2Comparison with a previous Essence foundation
3Application and first impression of the cushion foundation
4Demonstration of the product's finish and effect on skin

Original caption

This is a first impression video of @essence.cosmetics silky cushion foundation. I have brought this product with my own money and I have only one shade. As far as I am concerned they are few other shades of this product. I personally have brought my from @Notinstore online so I had no chance of looking at the shades in person. Overall, you can get essence cosmetics at @Primark | Penneys or @Boots UK but this particular product was not yet in their sale assortment. #foundation #makeup #cushionfoundation #viralmakeup #essence

More from @katyyee57

Product placement

essence silky cushion FOUNDATION + glycerin: ACTS - it is applied to the face to provide coverage. Removing it would change the video. essence silky blur HYDRATING LONGEWEAR FOUNDATION: ACTS - it is shown and mentioned as a comparison product. Removing it would not significantly change the video's focus on the cushion foundation. Primark: APPEARS - it is mentioned as a place where Essence cosmetics can be bought. Removing it would not change what happens in the video. Boots UK: APPEARS - it is mentioned as a place where Essence cosmetics can be bought. Removing it would not change what happens in the video.

Call to action

Let me know if you've tried this foundation before and what's your thoughts

On-screen text

HAVE YOU TRIED THIS ESSENCE SILKY CUSHION FOUNDATION ESSENCE SILKY CUSHION FOUNDATION I'VE SHOWED YOU BEFORE THIS PHENOMENAL FOUNDATION FROM ESSENCE BUT APPARENTLY THEY HAVE A CUSHION VERSION SO LET'S FIND OUT SO THIS IS MY FIRST IMPRESSION I LITERALLY OPEN THIS PRODUCT FOR A FIRST TIME I BOUGHT THIS PRODUCT WITH MY OWN MONEY I HAVE NOT SEEN ANYONE REVIEWING THIS PRODUCT BEFORE SO IT WILL BE OUR FIRST IMPRESSION LOOK HOW CUTE SO THIS IS THE SHADE IS EXACTLY THE SHADE AS I HAD IT FROM THIS FOUNDATION SO IT'S HUNDRED AND TWENTY IT COMES IN FEW SHADES BUT I BROUGHT ONLY ONE JUST TO FIND OUT IF IT'S WORTH THE MONEY SO IT COMES WITH THIS LITTLE PUFF AND I SUPPOSE WE JUST FIND OUT SO I THINK WE'LL FIND OUT IF THE COLOUR IS THE SAME AS WELL OH WOW IT FEELS SO LOVELY WE PUT ON THE HALE OF THE FACE AND WE'LL COMPARE SO THE ONLY DOWNSIDE THERE IS ONLY FEW SHADES OF THIS FOUNDATION BUT IF YOU FIND YOUR SHADE THAT IS REALLY LOVELY SO THIS IS QUITE I WOULD SAY THE MEDIUM COVERAGE FOUNDATION VERY LIGHT ON THE SKIN IT'S OBVIOUSLY NOT MY PERFECT SHADE BUT IT'S CLOSE ENOUGH I SUPPOSE WOW LOOK AT MY SKIN MY SKIN LOOKS PHENOMENAL WOW SO THIS IS THE FINISHED LOOK I HAVE MY DAY REVIEW FOR 16 HOURS OF THIS FOUNDATION AND THIS GIVES ME THE SAME VIBE IT JUST FEELS SO MUCH LIGHTER ON MY SKIN YOU CAN SEE STILL SEE MY FRECKLES AND I REALLY LIKE THIS EFFECT LET ME KNOW IF YOU'VE TRIED THIS FOUNDATION BEFORE AND WHAT'S YOUR THOUGHTS

Transcript

HAVE YOU TRIED THIS ESSENCE SILKY CUSHION FOUNDATION ESSENCE SILKY CUSHION FOUNDATION I'VE SHOWED YOU BEFORE THIS PHENOMENAL FOUNDATION FROM ESSENCE BUT APPARENTLY THEY HAVE A CUSHION VERSION SO LET'S FIND OUT SO THIS IS MY FIRST IMPRESSION I LITERALLY OPEN THIS PRODUCT FOR A FIRST TIME I BOUGHT THIS PRODUCT WITH MY OWN MONEY I HAVE NOT SEEN ANYONE REVIEWING THIS PRODUCT BEFORE SO IT WILL BE OUR FIRST IMPRESSION LOOK HOW CUTE SO THIS IS THE SHADE IS EXACTLY THE SHADE AS I HAD IT FROM THIS FOUNDATION SO IT'S HUNDRED AND TWENTY IT COMES IN FEW SHADES BUT I BROUGHT ONLY ONE JUST TO FIND OUT IF IT'S WORTH THE MONEY SO IT COMES WITH THIS LITTLE PUFF AND I SUPPOSE WE JUST FIND OUT SO I THINK WE'LL FIND OUT IF THE COLOUR IS THE SAME AS WELL OH WOW IT FEELS SO LOVELY WE PUT ON THE HALF OF THE FACE AND WE'LL COMPARE SO THE ONLY DOWNSIDE THERE IS ONLY FEW SHADES OF THIS FOUNDATION BUT IF YOU FIND YOUR SHADE THAT IS REALLY LOVELY SO THIS IS QUITE I WOULD SAY THE MEDIUM COVERAGE FOUNDATION VERY LIGHT ON THE SKIN IT'S OBVIOUSLY NOT MY PERFECT SHADE BUT IT'S CLOSE ENOUGH I SUPPOSE WOW LOOK AT MY SKIN MY SKIN LOOKS PHENOMENAL WOW SO THIS IS THE FINISHED LOOK I HAVE MY DAY REVIEW FOR 16 HOURS OF THIS FOUNDATION AND THIS GIVES ME THE SAME VIBE IT JUST FEELS SO MUCH LIGHTER ON MY SKIN YOU CAN SEE STILL SEE MY FRECKLES AND I REALLY LIKE THIS EFFECT LET ME KNOW IF YOU'VE TRIED THIS FOUNDATION BEFORE AND WHAT'S YOUR THOUGHTS