Why it worked
The video leverages a popular, affordable product that has gone viral on social media, tapping into the viewer's curiosity and desire for budget-friendly beauty solutions. The creator's genuine reaction and demonstration of the product's application add authenticity.
Summary
The creator tries the Essence viral $6 concealer for the first time, applying it under her eyes and on her nose with a sponge. She seems impressed with the product's performance.
Structure
- 1Introducing the Essence concealer
- 2Applying concealer under eyes and on nose
- 3Blending the concealer with a sponge
- 4Showing the blended result
Product placement
Essence (cosmetics brand) - ACTS: The brand name is visible on the concealer product being used. Removing it would change what happens in the video.