September 12th Pokémon card drop

@brycesunboxings

212.4K followers · usually 50.8K views a post

Views

1.2M

Likes

3.0K

Comments

30

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576

SoundTikTok sound · original sound - brycesunboxings

View velocity

+1.1M views over 6.6d · ~170.0K/day · 7 observations

Promoted product

Pokémon Trading Card Game

Why it worked

The video leverages the popularity of Pokémon collectibles and the excitement around a new product drop at a popular discount retailer. It uses a soft-sell approach by showcasing a variety of desirable products, creating a sense of urgency and encouraging viewers to visit the store.

Summary

The video announces a Pokémon Trading Card Game drop at Five Below stores on September 12th, featuring specific sets and other Pokémon merchandise like earbuds, headphones, and plush toys. It encourages viewers to visit Five Below stores to find these items.

Structure

1Announcing Pokémon card drop at Five Below
2Showcasing Pokémon card packs
3Exploring other Pokémon merchandise in-store
4Highlighting plush toys
5

Original caption

Huge Five Below Pokémon Trading Card Game drop September 12th #FiveBelow #FiveBelowFinds #FiveBelowPartner #pokemonteg #pokemoncards

More from @brycesunboxings

Product placement

Pokémon Trading Card Game (Trading cards, ACTS, removing it would change the video, it is the subject of the video) Pokémon (Branding on cards, APPEARS, removing it would not change the video) MEGA EVOLUTION (Branding on cards, APPEARS, removing it would not change the video) FIVE BELOW (Store name, ACTS, removing it would change the video, it is the location where the products are found) Pokémon (Branding on earbuds, ACTS, removing it would change the video, it is the product) Bluetooth True Wireless Earbuds (Product type, ACTS, removing it would change the video, it is the product) Pokémon (Branding on headphones, ACTS, removing it would change the video, it is the product) Bluetooth Kid Safe Headphones (Product type, ACTS, removing it would change the video, it is the product) Squishmallows (Plush toy, ACTS, removing it would change the video, it is a product shown) Pikachu (Character/Plush toy, ACTS, removing it would change the video, it is a product shown) Snorlax (Character/Plush toy, ACTS, removing it would change the video, it is a product shown)

Call to action

Get your local Five Below store at opening and good luck on the Pokémon hunt.

On-screen text

September 12th Pokémon card drop

Transcript

Yo, on September 12th, Five Below is having a crazy Pokémon card drop featuring Mega Evolution's, especially the Paldean Winds set. You do not want to miss out on these. Let's go on a store run and see what other Pokémon products they have available. Definitely check out the other products they have. Like they have headphones and earbuds available and a bunch of different plushies. Like look at the Squishmallow Pikachu and the Snorlax. These are so cute. Date: September 12th Where: Five Below stores (at opening) Market count down for September 12th. Get your local Five Below store at opening and good luck on the Pokémon hunt.