POKÉMON FANS, MARK

@jamies_daily_deals

603.7K followers · usually 96.0K views a post

Views

2.8M

Likes

111.8K

Comments

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SoundTikTok sound · original sound - jamies_daily_deals

View velocity

+848.3K views over 3.1d · ~271.5K/day · 4 observations

Promoted product

Owala x Pokémon water bottles

Why it worked

The video leverages the immense popularity of both the Owala brand and the Pokémon franchise, creating hype around a limited-edition product drop. The clear announcement, visual showcase of designs, and urgency created by the 'going fast' warning likely drove engagement and immediate interest.

Summary

This video announces a collaboration between Owala and Pokémon, featuring a new line of water bottles with Pokémon designs. The collection is set to drop on September 16th exclusively at Target and is expected to sell out quickly.

Structure

1Announcement of Owala x Pokémon collaboration
2Release date and retailer information
3Showcase of five different designs
4Warning about limited availability
5

Original caption

Pokémon Owala release at Target Sept 16th! #creatorsearchinsights #pokemon #target #jamiesdailydeals

More from @jamies_daily_deals

Product placement

Owala: This is a brand of water bottles. It ACTS as the product being sold, and removing it would change what happens in the video. Owala x Pokémon: This is a collaboration between two brands. It ACTS as the product being sold, and removing it would change what happens in the video. Pokémon: This is a franchise of characters and media. It APPEARS as a design on the water bottles, and removing it would change what happens in the video. Target: This is a retail store. It APPEARS as the place where the product is sold, and removing it would change what happens in the video.

Call to action

make sure you get there when they open

On-screen text

OWALA X POKÉMON HYDRATION FOR A BRIGHTER JOURNEY DROPS 9/16 Only at Target PIKACHU EEVEE & FRIENDS CHARIZARD GENGAR ALL-OVER POKÉMON GOOD DRINKS. GREATER ADVENTURES. POKÉMON FANS, MARK YOUR CALENDARS BECAUSE THEY ARE DOING A WALA RELEASE ON SEPTEMBER 16TH AT TARGET. THEY'RE GONNA HAVE FIVE DIFFERENT DESIGNS, GONNA GO FAST, SO MAKE SURE YOU GET THERE WHEN THEY OPEN.

Transcript

Pokémon fans, mark your calendars because they are doing a Owala release on September 16th at Target. They're gonna have five different designs, gonna go fast, so make sure you get there when they open.