POV: U hate sticky skincare

@skincare.zombie

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SoundTikTok sound · original sound - skincare.zombie

Promoted product

COSRX

COSRX has studied people's skin types and their needs Since 2013 with Skin-friendly ingredients that alleviate irritated skin. We want to provide a better tomorrow for our customers.

3 videos3 creators

Why it worked

The video uses a relatable 'POV' hook and a specific, high-utility problem (sticky skincare on a plane) to demonstrate the products in a natural, non-intrusive way.

Summary

The creator demonstrates a multi-step skincare routine using three specific Cosrx products while on an airplane. She highlights how to achieve a glowing look without the sticky residue typically associated with skincare products.

Structure

1Introduction of the problem: sticky skincare
2Application of Cosrx serum
3Application of Cosrx wrapping mask
4Sleep routine demonstration

Original caption

Sitcky skincare hack for you Product used: Cosrx blue peptide serum Cosrx exosome skin planning glaze mask Cosrx 5 peptide lip treatment shade cinnamon #wrappingmask #dryskin #overnightmask #glassskingoals #glowingskintips

More from @skincare.zombie

Product placement

Cosrx The 6 Peptide Skin Booster Serum (a) ACTS: applied to face to provide glow; Cosrx The 6 Peptide Skin Booster Serum (b) APPEARS: bottle label; Cosrx Propolis Exosome Skin Planning Glaze Mask (a) ACTS: applied to face as a mask; Cosrx Propolis Exosome Skin Planning Glaze Mask (b) APPEARS: tube label; Cosrx 5 Peptide Lip Treatment (a) ACTS: applied to lips; Cosrx 5 Peptide Lip Treatment (b) APPEARS: tube label.

Call to action

Try this now u hamsters

On-screen text

POV: U hate sticky skincare 1. Apply glowing serum 2. turbulence won’t kill u If u sleep like this 3. Glaze wrapping mask No tools needed was that smooth? 4.time to sleep GUESS I’M BLIND Complete dark No sticky sticky (No sticky sticky)² 5. Undress Light is back ☀️☀️ 6. But lips gotta sticky sticky Try this now u hamsters

Transcript

POV: U hate sticky skincare. 1. Apply glowing serum. 2. Turbulence won't kill you if you sleep like this. 3. Glaze wrapping mask. No tools needed. Was that smooth? 4. Time to sleep. Guess I'm blind. Complete dark. No sticky sticky. (No sticky sticky) squared. 5. Undress. Light is back. 6. But lips gotta sticky sticky. Try this now you hamsters.