if I could only choose one item to bring on my flight

@sallykim7_

768.5K followers · usually 65.8K views a post

Views

4.2M

Likes

1.6K

Comments

10

Shares

25

SoundTikTok sound · original sound - sallykim7_

Promoted product

La Roche-Posay Cicaplast Balm B5+

4 videos4 creators

Why it worked

The video effectively showcases a relatable travel problem (dry airplane skin) and presents a specific, trusted solution in a natural, integrated way. The creator's personal experience and demonstration make the product's benefits clear and desirable for viewers facing similar travel situations.

Summary

The creator shares her essential travel skincare item, La Roche-Posay Cicaplast Balm B5+, during an 11-hour flight. She demonstrates how she uses it to combat dry airplane air, applying it to her face, lips, hands, and body to keep her skin hydrated and protected.

Structure

1Introduction to travel skincare necessity
2Demonstration of product application on face
3Explanation of benefits for dry cabin air
4Application on lips, hands, and body

Original caption

#LaRochePosayPartner fighting the dry, recycled cabin air with my favorite…. @LaRochePosayUS cicaplast balm B5+ ✨ #LaRochePosayUSA

More from @sallykim7_

Product placement

La Roche-Posay Cicaplast Balm B5+ ACTS - it is applied to the skin to moisturize and protect it from dryness. Removing it would change the video's focus and demonstration. La Roche-Posay ACTS - it is the brand of the Cicaplast Balm B5+ being used and demonstrated. Removing it would change the video's focus and demonstration.

On-screen text

#LaRochePosayPartner

Transcript

if I could only choose one item to bring on my flight it would be this because why does airplane air make you so dry chapped and dehydrated I'm currently on an 11 hour flight from France and the only thing protecting my skin from this dry recycled cabin air is my La Roche-Posay Cicaplast Balm B5+ before I go to sleep I always do my skincare routine and apply a generous layer of Cicaplast Balm B5+ as my last step almost like an overnight mask it is insanely soothing helps lock in moisture and keeps my skin from feeling tight and dehydrated by the time I land plus it's truly a multipurpose skin protectant I like to use it on my lips my hands my body anywhere I need a little hydration really so thank you La Roche-Posay for partnering with me because the Cicaplast Balm B5+ has become a non-negotiable in my travel routine and the only reason I can step off my 11 hour flight with happy hydrated glass skin and the only reason I can step off my 11 hour flight with happy hydrated glass skin