"You know she's talking shit about you?"

@kaseywinns

61.0K followers · usually 1.5K views a post

Views

39.7K

Likes

1.9K

Comments

17

Shares

138

SoundTikTok sound · original sound - miilkymel0n

View velocity

+12.6K views over 5.5d · ~2.3K/day · 6 observations

Why it worked

The video uses a relatable scenario of gossip and a defiant, confident response, which resonates with viewers who have experienced similar situations. The creator's direct address and assertive tone create a strong connection.

Summary

The creator addresses the viewer directly, asking if they know someone is talking negatively about them. She then dismisses the idea, stating she doesn't care who talks behind her back as long as they don't let her hear it.

Structure

1Questioning if someone is talking negatively
2Dismissing the concern
3Stating indifference to gossip
4Concluding with a defiant attitude

Product placement

Carhartt (brand): APPEARS - A logo on the creator's hoodie. Removing it would not change what happens in the video. Jeep (brand): APPEARS - A logo on the side of the vehicle. Removing it would not change what happens in the video.

On-screen text

"You know she's talking shit about you?"

Transcript

I walk around the house but then I stop it. "You know she's talking shit about you?" I stop it. I stare my own posterior. I don't give a fuck who's talking behind my back. That bitch knew better than to let me hear it.