@megleonardco — 280x breakout

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my trick for always having the right piece in mind

@megleonardco

33.0K followers · usually 982 views a post

Views

272.6K

Likes

545

Comments

Promoted product

Wayfair

Why it worked

The video effectively showcases a practical use case for the Wayfair app, demonstrating how it solves a common problem for home decor enthusiasts by simplifying inspiration and saving. The 'soft sell' approach, integrated into a lifestyle context, makes it relatable and less like a direct advertisement.

Summary

The creator demonstrates how they use the Wayfair app to discover home decor inspiration and save items for later. They highlight the 'Discover' feature for finding shoppable rooms and personalized recommendations, and the 'Currently Loving' list for organizing saved items. The video encourages viewers to download the app for easy savings and planning.

Structure

1Introduction to finding home decor pieces
2Using Wayfair's Discover feature for inspiration
3Saving favorite items to a 'Currently Loving' list
4Encouraging app download for savings and planning

Product placement

Wayfair (app): The app is used to discover, save, and purchase home decor items. It ACTS by providing a platform for browsing and saving products, and removing it would change what happens in the video. Wayfair (logo): Appears as a watermark and in the app interface. Removing it would not change what happens in the video.

Call to action

download the Wayfair app to start your own list for easy savings and planning!

Original caption

I’m always looking for pieces for our home, even when I don’t necessarily need anything right now. #ad Which is exactly why I love keeping a running “Currently Loving” list in the Wayfair app. I can save all the pieces that catch my eye in one place, then come back and easily pull from them when a room needs something new. And when I’m looking for a little inspiration, Discover gives me shoppable rooms and recommendations tailored to my style…aka a very easy way to find the next thing to add to my list. Even better: the app has exclusive sales + alerts for price drops on saved pieces, so I can keep an eye on the things I love. Download the Wayfair app to start saving your favorites. @Wayfair #classichomedecor #traditionalhome #cottagehome #livingroom