sign up for wayfair's email

@fromcitytosuburbs

32.8K followers · usually 4.1K views a post

Views

3.7M

Likes

14.8K

Comments

128

Shares

594

SoundTikTok sound · Uncasually

Promoted product

Wayfair

Why it worked

The video uses high-quality, aspirational home decor footage to capture attention, then pairs that aesthetic with a low-friction, high-value call to action (getting 'insider' access to deals).

Summary

The creator showcases various rooms in their home while encouraging viewers to sign up for the Wayfair email list to get early access to decor deals. The video serves as a soft-sell promotion for the retailer's mailing list.

Structure

1Creator shows living room interior
2Text overlay appears with CTA
3Creator shows bedroom interior
4Voiceover explains the benefit of signing up for Wayfair emails

Product placement

Wayfair: (a) ACTS — the creator explicitly instructs viewers to sign up for its email list to receive decor deals and offers, which is the primary purpose of the video. Removing this name would remove the entire subject of the video.

Call to action

sign up for wayfair's email

On-screen text

sign up for wayfair's email to get first access to decor deals!

Original caption

I love an inside scoop and signing up for wayfair’s email list gives me the easy chance to see l the good decor deals and offers they launch! Sign up today 👏👏 #homedecor #homedecorideas #homeinspo #homedeals #homefurniture

More from @fromcitytosuburbs

More breakout videos from this creator.

Transcript

If you want to feel like you have the inside scoop, sign up for Wayfair's email subscriber list to be the first to know of deals and offers coming out.