Oh, a piece of candy

@cliosnacks

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SoundTikTok sound · original sound - shadowless1998

Promoted product

Clio Drizzled Greek Yogurt Bars

Hi. We're the type of people who like to eat yogurt with our hands. It's nice to meet you.

2 videos

Why it worked

The video uses a common "found object" trope to create intrigue and a sense of discovery, making the product placement feel organic and less like a direct advertisement.

Summary

The video shows a person walking and discovering a box of Clio Drizzled Greek Yogurt Bars on the ground. The creator then picks up the box, highlighting its features and announcing its availability at Walmart.

Structure

1Walking and spotting the product
2Picking up and examining the product
3Highlighting product features
4Announcing availability at Walmart

Product placement

Clio Snacks (ACTS): The video shows and discusses Clio Drizzled Greek Yogurt Bars, specifically the Raspberry Cotton Candy flavor. The product is presented as something to be consumed and is available at Walmart. Removing it would change the video's focus. Walmart (APPEARS): The store's exterior is visible in the background, acting as a point of sale for the product. Removing it would not change the core content of the video.

Original caption

Drizzled is now available at @Walmart 🛒

More from @cliosnacks

Call to action

Drizzled is now available at @Walmart 🛒

On-screen text

5 FRIDGE FRESH BARS MADE WITH REAL FRUIT 5g PROTEIN RASPBERRY COTTON CANDY Naturally Sweetened Clio Drizzled Greek Yogurt Bars CALCIUM & VITAMIN D FOR STRONG BONES PROBIOTICS BUT FRIENDLY NO ARTIFICIAL INGREDIENTS YOGURT COATING & CHOCOLATELY DRIZZLE NET WT 5.65 OZ (160G)

Transcript

Oh, a piece of candy Oh, a piece of candy Oh, a piece of candy Oh, a piece of candy Oh, a piece of candy