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72.2Talking HeadCuriosity Gap hookLifestyle
Hook
the trader joe's maple butter
@vivianafloraa
30.7K followers · usually 2.5K views a post
Views
142.3K
Likes
8.0K
Comments
76
Shares
1.3K
Promoted product
Trader Joe's Organic Maple Butter
Why it worked
The video taps into the popular trend of "cozy" fall drinks and leverages the appeal of a specific, well-loved grocery store item (Trader Joe's Maple Butter) to create a relatable and aspirational recipe.
Summary
The creator demonstrates how to make an iced maple latte using Trader Joe's Organic Maple Butter, oat milk, and espresso from a Breville machine. The video shows the process of scooping the maple butter, brewing espresso, and combining the ingredients with ice and milk.
Structure
- 1Scooping maple butter
- 2Brewing espresso
- 3Adding espresso to cup with ice and milk
- 4Adding maple butter to the drink
- 5Stirring the drink
Product placement
Original caption
maple butter w sea salt & oat milk 🤌🏼 @Trader Joe's #maplebutter #maplebutterlatte #traderjoes #fall
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