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@vivianafloraa — 49x breakout selling Trader Joe's Organic Maple Butter | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

48.7×Talking HeadCuriosity Gap hookLifestyle

Hook

the trader joe's maple butter

@vivianafloraa

30.7K followers · usually 3.1K views a post

Views

143.4K

Likes

8.0K

Comments

76

Shares

1.3K

SoundTikTok sound · Cozy at Home

Promoted product

Trader Joe's Organic Maple Butter

Why it worked

The video taps into the popular trend of "cozy" fall drinks and leverages the appeal of a specific, well-loved grocery store item (Trader Joe's Maple Butter) to create a relatable and aspirational recipe.

Summary

The creator demonstrates how to make an iced maple latte using Trader Joe's Organic Maple Butter, oat milk, and espresso from a Breville machine. The video shows the process of scooping the maple butter, brewing espresso, and combining the ingredients with ice and milk.

Structure

1Scooping maple butter
2Brewing espresso
3Adding espresso to cup with ice and milk
4Adding maple butter to the drink
5Stirring the drink

Product placement

Original caption

maple butter w sea salt & oat milk 🤌🏼 @Trader Joe's #maplebutter #maplebutterlatte #traderjoes #fall

More from @vivianafloraa

More breakout videos from this creator.

Trader Joe's Organic Maple Butter: ACTS - used to make a drink, its interface is operated by scooping it out and adding it to the drink. Removing it would change the drink being made. Breville Espresso Machine: ACTS - used to make espresso for the drink, its interface is operated. Removing it would change the drink being made. Oat Milk (brand not specified): ACTS - used as an ingredient in the drink. Removing it would change the drink being made.

On-screen text

the trader joe's maple butter has me in a chokehold

Transcript

the trader joe's maple butter has me in a chokehold

my fav summer shades rn 🤎 @rhode skin #rhode #rhodeskin #summermakeup

156.2Kviews·@vivianafloraa

These cars are so fun to drive!! Still considering my options but a Tesla is up

70.5Kviews·@vivianafloraa

finally got to try @rocky's matcha 🍵 #matcha #rockysmatcha #barista

63.6Kviews·@vivianafloraa

i LOVE this shade ahh 🩷 @rhode skin #rhode #rhodeskin #rhodeblush #alexandral

rhode pocket pearl

48.7Kviews·@vivianafloraa

everything in this box smells AMAZING @Rare Beauty #rarebeauty #rarebeautyperf

the blush is so teeny tiny 🩷 @rhode skin #rhode #rhodeblush #alexandraleclerc

and i actually finished my coffee which is unheard of for me 😭 @Trader Joe's #

comparing piggy (my fav everrr) and the new gemini blush 🩷 @rhode skin #rhode

new shade sweet apple 🍎 @rhode skin #rhode #rhodeskin #alexandraleclerc #rhodel

@Kylie Cosmetics i love this combo ✨ #kyliecosmetics #lipcombo #kyliejenner

My everyday shade 🤎 @rhode skin #rhode #rhodeskin #rhodelipshape

Back with my rhode potions 🧪 @rhode skin #rhode #rhodeskin #rhodeblush #pinkb