H & M new in-autumn

@laurenkayleyx

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SoundTikTok sound · original sound - itsdjlevi

Promoted product

H&M

13 videos12 creators

Why it worked

The video uses a fast-paced, rhythmic transition style that keeps the viewer engaged while efficiently showcasing multiple products in a short amount of time.

Summary

Two creators showcase various outfits from the H&M autumn collection in a dressing room setting. They cycle through several different looks to demonstrate the new arrivals.

Structure

1Introduction of H&M autumn collection
2Showcase of leopard print jacket and leggings
3Showcase of plaid blazer and neutral top
4Showcase of leather-style jacket and white jacket
5Showcase of plaid jacket and leopard print pants

Original caption

H & M - new in autumn 🍂 Links in my bio, LTK & other app 👀 ft my girl @Han

More from @laurenkayleyx

Product placement

H&M (a) ACTS: The video demonstrates a series of clothing items from this brand, showing how they fit and look on the creators. Removing the brand name would change the video as it is a specific showcase of their new autumn collection.