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@evaetic — 295x breakout selling H&M | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

~295×Silent UGCOther hookLifestyle

Hook

new clothes!! h&m

@evaetic

9.0K followers · usually 1.6K views a post

Views

440.6K

Likes

93.6K

Comments

252

Shares

7.8K

SoundTikTok sound · original sound - yunganior

Promoted product

10 videos10 creators→

Why it worked

The video uses a simple, aesthetic, and fast-paced format to showcase desirable new fashion items, leveraging the popularity of the 'clothing haul' trend to drive engagement.

Summary

The creator displays several new clothing items purchased from H&M, including a top, leggings, and jeans with tags attached. The video serves as a short, aesthetic haul showcasing the specific items.

Structure

1Display of clothing haul items
2Close-up of the mint green top
3Close-up of the striped leggings
4Close-up of the jeans with wing embroidery
5Final thank you animation

Product placement

Original caption

h&m is cooking again :0 #clothinghaul #fashion #hnm #kpop #aesthetic

H&M (a) ACTS: the video showcases specific clothing items (a top, leggings, and jeans) purchased from the brand, with the brand name explicitly displayed on the clothing tags and in the on-screen text. Removing the brand name would change the video from a brand-specific haul to a generic clothing showcase.

On-screen text

new clothes!! h&m