@tnasher — 28x breakout

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deflluencing in dallas

@tnasher

4.2K followers · usually 1.1K views a post

Views

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2.5K

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Why it worked

The video taps into a common frustration with perceived exclusivity in hospitality, resonating with viewers who have experienced similar issues. The creator's personal narrative and use of a viral sound/related TikTok video as social proof amplify its relatability and shareability.

Summary

The creator visits The Statler hotel in Dallas, specifically highlighting a bar called Waterproof. She expresses dissatisfaction with the establishment's alleged lack of inclusivity and marketing towards a Black audience, citing a TikTok video from DJNoName as confirmation.

Structure

1Introduction to Dallas and The Statler hotel
2Focus on the 'Waterproof' bar and its alleged issues
3Mention of DJNoName's video as supporting evidence
4Creator's decision not to support the establishment
5Concluding thoughts on other rooftop pool options

Product placement

The Statler: APPEARS - it is the name of the hotel where the video is filmed. Removing it would not change what happens in the video. Waterproof: ACTS - it is the name of a bar/restaurant within The Statler, and its menu is shown. Removing it would change what happens in the video. DJNoName: APPEARS - it is the name of a DJ mentioned in a TikTok overlay. Removing it would not change what happens in the video.

On-screen text

THE STATLER WATERPROOF 19 WATERPROOF 7 6 5 4 3 2 1C POOL LOBBY THE ROOM WATERPROOF STATLER HOTEL CANCELED AND STOLE MY EVENT. I was debating if I was even gonna make this video DJNoName Our next lineup is: 09.05 4:10 pm Sporting club - Jersey Party

Original caption

When I checked their IG page my spidey senses were already tingling. You can tell they don’t market to US. Then for my fyp to show me @DJNoName ‘s video was confirmation. There are SO many places in Dallas that do not want US there. I’m going to allegedly say this is one of the places. Heard there’s better rooftop pools anyway. #thestatler #waterproofdallas #dallasrooftop #dallasbar