NEW BALANCE IS BACK

@theshoegameofficial

198.6K followers · usually 3.5K views a post

Views

54.5K

Likes

66

Comments

3

Shares

0

SoundTikTok sound · original sound - theshoegameofficial

View velocity

+10.8K views over 5.4d · ~2.0K/day · 6 observations

Promoted product

New Balance

New Balance is a sportswear brand visible on shoes and packaging, often featured in sales and available at retailers.

5 videos4 creators

Why it worked

The video taps into a trend of New Balance's resurgence in popularity and directly addresses viewer demand, creating a sense of urgency and exclusivity with the "auctions starting at $1" call to action.

Summary

The creator announces the return of New Balance sneakers, showcasing several popular styles and colorways. They highlight that the shoes are available for purchase, with auctions starting at $1, encouraging viewers to shop.

Structure

1Announce New Balance is back
2Showcase favorite styles (740s)
3Display other available styles and sizes
4Mention auction starting price

Original caption

DONT MISS OUT COME SHOP ALL AUCTIONS STARTING AT $1 🍒🍒🍒 #fyp #trending #live #shopping #sneakers

More from @theshoegameofficial

Product placement

New Balance (brand): ACTS - The video shows multiple styles of New Balance sneakers, implying they are available for purchase or are being showcased. Removing them would change the video's focus. New Balance is the central product being discussed and displayed.

Call to action

Come shop all auctions starting at $1

On-screen text

NEW BALANCE IS BACK

Transcript

For weeks you guys have been asking us to bring back new balance and not only did we bring back new balance, but my absolute all-time favorite styles. The new balance 740s, are you kidding me? And then so many other unlocked characters, everything from your smallest of sizes to your grown men's 13, everything starting at $1 and so much more. Come shop, you're not gonna want to miss out.