WALMART RN >>

@chloeelleross

1.6K followers · usually 1.4K views a post

Views

270.1K

Likes

40.9K

Comments

117

Shares

5.0K

SoundTikTok sound · Velvet Glow

Promoted product

Walmart

Walmart - Save Money. Live Better.

60 videos52 creators

Why it worked

The video leverages the 'Walmart finds' trend, which is highly popular for its accessibility and affordability, combined with a quick-paced try-on format that provides immediate visual gratification.

Summary

The creator showcases several fall clothing items she found while shopping at Walmart. She encourages viewers to check her ShopMy link to purchase the items she tried on.

Structure

1Creator enters a dressing room
2Creator tries on a brown poncho
3Creator tries on a white poncho
4Creator tries on a striped zip-up hoodie
5

Original caption

I’M OBSESSED!! adding these to my shopmy for yall! 🧸🍂🤎 walmart has the CUTEST fall pieces! @Walmart #walmartfinds #falloutfits #tryon #tryonwithme #fashion

More from @chloeelleross

Product placement

Walmart: (a) ACTS — the creator is physically inside a Walmart store, trying on specific clothing items found in the store, and explicitly directs viewers to her ShopMy storefront to purchase these specific items. Removing the brand would change the video as it is the source of the products being showcased.