Skip to content

Explore Products Sounds Affiliate

Loading video…

Overshot

Trying to take your product viral on TikTok? Overshot shows you the hooks, formats, and sounds that other products used to breakout.

Browse

Breakouts
All-time best
Products
Hooks
Trending TikTok sounds

By format

Talking head
App demo
Silent UGC
Text-heavy

By what it sells

SaaS
Mobile apps
Ecommerce
Courses & info

Overshot

Pricing
Affiliate program
Contact support
Terms
Privacy
Refunds

Overshot · not affiliated with TikTokTerms Privacy Refunds Contact support Ad choices

Sign in

Access your saved videos, products, and settings.

Continue with Google

or

EmailPasswordForgot your password?

No account?

Create free account

Menu

Explore Products Sounds Affiliate

Create free account Sign in

@abbie848 — 28x breakout selling e.l.f. Soft Glam Satin Foundation and Concealer | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

28.1×Talking HeadOther hookLifestyle

Hook

HIGH-END SOFT GLAM...

@abbie848

21.0K followers · usually 3.5K views a post

Views

98.1K

Likes

238

Comments

70

Shares

7

SoundTikTok sound · Luxury, Elegance, Refined

Promoted product

e.l.f. Soft Glam Satin Foundation and Concealer

Hydrating liquid foundation with buildable medium coverage and a long-lasting satin finish. 36 inclusive shades,1% hibiscus complex extracts. Non-comedogenic.

2 videos2 creators→

Why it worked

The video effectively leverages the popular "dupe" or "affordable alternative" trend in beauty content, promising a high-end look at a significantly lower price point. The clear demonstration of product application and the "hours later" reveal of the lasting glam create a compelling value proposition for viewers seeking budget-friendly beauty solutions.

Summary

The creator demonstrates how to achieve a "soft glam" makeup look using affordable e.l.f. Cosmetics foundation and concealer, highlighting its long-lasting finish and budget-friendly price. The video shows the application process and the final look, emphasizing that it provides a high-end appearance without the high-end cost.

Structure

1Introduction to soft glam without the high price
2Showcasing e.l.f. Soft Glam Satin Foundation
3

Original caption

High-end finish without the high-end price ✨ My £14 e.l.f. Soft Glam Duo 🤎 @elfyeahuk #elfSoftGlamChallenge #elfcosmetics #SoftGlam

More from @abbie848

More breakout videos from this creator.

Applying foundation for medium coverage

4Showcasing e.l.f. Soft Glam Satin Concealer

5Applying concealer for blurred imperfections

6Demonstrating the final look and long-lasting wear

Product placement

e.l.f. Soft Glam Satin Foundation: ACTS - its interface is operated (applied to face), it generates a visible result (foundation coverage), someone says what it does for them (gives medium coverage, feels lightweight and comfortable). Removing it would change what happens in the video. e.l.f. Soft Glam Satin Concealer: ACTS - its interface is operated (applied to face), it generates a visible result (conceals imperfections), someone says what it does for them (blurs imperfections, gives a soft satin effect). Removing it would change what happens in the video. linktr.ee: APPEARS - a link aggregator in the creator's bio. Removing it would not change what happens in the video.

Call to action

Share yours + find your shade twin #elfSoftGlamChallenge

On-screen text

HIGH-END SOFT GLAM... WITHOUT THE HIGH-END PRICE HIGH-END PRICE TAG? JUST £14! e.l.f. Soft Glam Satin Foundation £9 Shade 50 e.l.f. Soft Glam Satin Concealer £5 | 24 Light Warm Soft satin + blurred imperfections No heaviness, No unwanted shine. HOURS LATER... THE GLAM IS STILL GLAMMING

Transcript

HIGH-END SOFT GLAM... WITHOUT THE HIGH-END PRICE HIGH-END PRICE TAG? JUST £14! e.l.f. Soft Glam Satin Foundation £9 Shade 50 It gives you that just right medium buildable coverage. Still feels so lightweight and comfortable on the skin. There's no heaviness, no cakey feeling. e.l.f. Soft Glam Satin Concealer £5 | 24 Light Warm Then I used the £5 Soft Glam Satin Concealer in shade 24 Light Warm. Soft satin + blurred imperfections. No heaviness, No unwanted shine. I love how it gives that soft satin effect, blurring imperfections without leaving you looking shiny. And there we have it. My £14 e.l.f. Soft Glam Duo. Giving I and finish without the high-end price. Remember when I said this satin finish was made to last all day? Well, these were taken hours later while I was out. And yeah, the glam is still glamming.

When my skin feels red, sensitive or irritated, I reach for the Mediheal Madecas

Mediheal Madecassoside Essential Sheet Mask

709.4Kviews·@abbie848

Cold mornings, the school run and getting ready for the day… sometimes, the litt

The 3-hour Odyssey movie marathon starter pack: popcorn, drama, and the @Biodanc

Makeup sitting smooth over sunscreen is exactly what I want 😍✨ The @Biodance S

Consider this your sign to make a pink Boo Basket this Halloween 🎀👻Treats, cos

@SHEGLAM , A little blush really does change everything 😍 The Color Bloom Liqui

it’s a COFFEE grinder ☕ But clearly, it can do more 👏 #coffegrinder #miller #

7 days, 7 sheet masks! I wanted to see what #1sheetaday could actually do for

I’ve officially dropped my assignment… but did I bite off more than I could chew

#ad Seaside wardrobe loading… 👙🌴☀️ Which look are you packing for your next be

My skin when my barrier is acting up vs. when it’s happy Adding the ANUA Barrie