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@abbie848 — 19x breakout selling e.l.f. Soft Glam Satin Foundation and Concealer | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

19.0×Talking HeadOther hookLifestyle

Hook

HIGH-END SOFT GLAM...

@abbie848

20.9K followers · usually 5.2K views a post

Views

98.1K

Likes

237

Comments

69

Shares

7

SoundTikTok sound · Luxury, Elegance, Refined

Promoted product

e.l.f. Soft Glam Satin Foundation and Concealer

Why it worked

The video effectively leverages the popular "dupe" or "affordable alternative" trend in beauty content, promising a high-end look at a significantly lower price point. The clear demonstration of product application and the "hours later" reveal of the lasting glam create a compelling value proposition for viewers seeking budget-friendly beauty solutions.

Summary

The creator demonstrates how to achieve a "soft glam" makeup look using affordable e.l.f. Cosmetics foundation and concealer, highlighting its long-lasting finish and budget-friendly price. The video shows the application process and the final look, emphasizing that it provides a high-end appearance without the high-end cost.

Structure

1Introduction to soft glam without the high price
2Showcasing e.l.f. Soft Glam Satin Foundation
3Applying foundation for medium coverage
4Showcasing e.l.f. Soft Glam Satin Concealer

Original caption

High-end finish without the high-end price ✨ My £14 e.l.f. Soft Glam Duo 🤎 @elfyeahuk #elfSoftGlamChallenge #elfcosmetics #SoftGlam

More from @abbie848

More breakout videos from this creator.

5Applying concealer for blurred imperfections

6Demonstrating the final look and long-lasting wear

Product placement

e.l.f. Soft Glam Satin Foundation: ACTS - its interface is operated (applied to face), it generates a visible result (foundation coverage), someone says what it does for them (gives medium coverage, feels lightweight and comfortable). Removing it would change what happens in the video. e.l.f. Soft Glam Satin Concealer: ACTS - its interface is operated (applied to face), it generates a visible result (conceals imperfections), someone says what it does for them (blurs imperfections, gives a soft satin effect). Removing it would change what happens in the video. linktr.ee: APPEARS - a link aggregator in the creator's bio. Removing it would not change what happens in the video.

Call to action

Share yours + find your shade twin #elfSoftGlamChallenge

On-screen text

HIGH-END SOFT GLAM... WITHOUT THE HIGH-END PRICE HIGH-END PRICE TAG? JUST £14! e.l.f. Soft Glam Satin Foundation £9 Shade 50 e.l.f. Soft Glam Satin Concealer £5 | 24 Light Warm Soft satin + blurred imperfections No heaviness, No unwanted shine. HOURS LATER... THE GLAM IS STILL GLAMMING

Transcript

HIGH-END SOFT GLAM... WITHOUT THE HIGH-END PRICE HIGH-END PRICE TAG? JUST £14! e.l.f. Soft Glam Satin Foundation £9 Shade 50 It gives you that just right medium buildable coverage. Still feels so lightweight and comfortable on the skin. There's no heaviness, no cakey feeling. e.l.f. Soft Glam Satin Concealer £5 | 24 Light Warm Then I used the £5 Soft Glam Satin Concealer in shade 24 Light Warm. Soft satin + blurred imperfections. No heaviness, No unwanted shine. I love how it gives that soft satin effect, blurring imperfections without leaving you looking shiny. And there we have it. My £14 e.l.f. Soft Glam Duo. Giving I and finish without the high-end price. Remember when I said this satin finish was made to last all day? Well, these were taken hours later while I was out. And yeah, the glam is still glamming.

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£14 for a soft, polished glam like THIS?! 👀✨ My Soft Glam Duo is the e.l.f. Sof