WHAT IS YOUR NFL HOT TAKE FOR THE SEASON? 🤔

@barstoolsports

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SoundTikTok sound · original sound - barstoolsports

Promoted product

Jersey Mike's Subs

9 videos8 creators

Why it worked

The video leverages a trending topic (NFL hot takes) and integrates a product placement in a native, non-intrusive way by having creators eat the product while sharing their opinions. The use of multiple creators and diverse opinions likely increased engagement.

Summary

This video features multiple individuals sharing their "hot takes" for the NFL season, interspersed with them eating Jersey Mike's subs. The video concludes with a call to action to order Jersey Mike's subs.

Structure

1Introduction of NFL hot take question
2First hot take about Malik Willis
3Second hot take about Dallas Cowboys cheerleader tryouts
4Third hot take about Cleveland Browns quarterback situation
5

Original caption

What is your @jerseymikes Hot Take this NFL season? 🤔 #ad

More from @barstoolsports

Product placement

Jersey Mike's Subs: ACTS - it is a food product that is being ordered and consumed. Removing it would change the video's focus. It appears in a box and as individual subs. Removing it would change the video's focus. NFL: APPEARS - it is the subject of discussion, but no specific NFL product is shown or acted upon. Removing it would change the video's topic but not what happens in the video. Dolphins (NFL team): APPEARS - it is a graphic overlay of a player, not a product being sold or used. Removing it would not change the video's focus. Cowboys (NFL team): APPEARS - it is mentioned as a subject of discussion. Removing it would not change the video's focus. Jerry Jones: APPEARS - it is a graphic overlay of a person, not a product being sold or used. Removing it would not change the video's focus. Browns (NFL team): APPEARS - it is mentioned as a subject of discussion. Removing it would not change the video's focus. Saints (NFL team): APPEARS - it is mentioned as a subject of discussion. Removing it would not change the video's focus.

Call to action

Get your giant stack subs in game day Mike's way. Order in store or on the Jersey Mike's app.

On-screen text

WHAT IS YOUR NFL HOT TAKE FOR THE SEASON? 🤔

Transcript

Smokes what's your NFL hot take for the season? For the season? Dude, 42 said hot. That was pretty good. Malik Willis will have better stats than Drake Maye this year. The Dallas Cowboys should let me be a cheerleader. I've tried out four years in a row and they won't let me in. I'm confused. The Cleveland Browns starting quarterback week 17 is not even on the roster right now. And the starting quarterback next year is not even in the NFL yet. Mmm. You know where that tastes like? I'm getting hints of Tyler Shough. 4500 yards. 30 plus touchdowns. Wow. Mmm. Mmm. Less than 10 picks, guys. Less than 10 picks. The Saints NFC South division championship. I swear I could taste it all right here. Get your giant stack subs in game day Mike's way. Order in store or on the Jersey Mike's app.