1.2KTalking HeadStory Open hook

Hook

And when that report came out

@shandin

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Selling · Other Product

Jersey Mike's Subsseen in 4 videos →

Why it worked

The creator uses a relatable and humorous approach to express their love for a specific food item, tapping into the common experience of having a favorite restaurant and the surprise of seeing it ranked highly.

Summary

The creator enthusiastically praises Jersey Mike's Subs, declaring themselves a loyal customer who eats there "every time." They express surprise at Jersey Mike's ranking above Chick-fil-A but ultimately affirm their own patronage.

Structure

1Reacting to a report about Jersey Mike's ranking
2Expressing disbelief and questioning who eats there
3Revealing themselves as a frequent customer
4Describing their preferred order
5Affirming continued business

Product placement

Jersey Mike's: ACTS - the creator eats a sandwich from this restaurant and praises it. Removing it would change the video's subject. It is a fast-food restaurant chain. Jersey Mike's Subs: ACTS - the creator eats a sandwich from this restaurant and praises it. Removing it would change the video's subject. It is a fast-food restaurant chain.

Original caption

@jerseymikes i love you like no other. truly a sub above 🤞🏾

More from @shandin

Their other posts in the index, biggest breakout first.

On-screen text

@jerseymikes i love you like no other. truly a sub above 🤞🏾

Transcript

And when that report came out That Jersey Mike's took over for the number one spot for the fast food restaurant over Chick-fil-A And I was like, how is that possible? Who is eating Jersey Mike's? It's me. I'm eating Jersey Mike's. Yeah. Mhm. Mhm. It's me with that club sub up All that hot chopped pepper relish Mike's Way, every time. I'm keeping my business.