@hollielouisezive — 89x breakout

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BRING BACK FRENCH PLAITS OVER SLICK BACKS

@hollielouisezive

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Why it worked

The video taps into a nostalgic trend and presents a practical, aesthetically pleasing hairstyle that requires minimal effort, appealing to viewers looking for easy yet stylish solutions.

Summary

The creator advocates for the return of French braids, showcasing a sleek, long-lasting hairstyle. She highlights its practicality, requiring no heat and lasting through the day, and expresses her love for the style.

Structure

1Introduction of French braids as a comeback style
2Personal rediscovery and daily use of French braids
3Praise for the style's aesthetic and practicality
4Demonstration of the hairstyle's longevity
5Questioning why the style fell out of favor

Product placement

Oner Active: APPEARS - a logo on the creator's jacket. Removing it would not change what happens in the video.

On-screen text

BRING BACK FRENCH PLAITS OVER SLICK BACKS

Transcript

I'm bringing back French plaits. I don't know why I forgot about them but I rediscovered them last week. Of all my hair, French plaits every single day. And it's the best thing ever. It's like a slick back but better. Hair that you face. I think I even had so many people stop me in the streets of London and be like, "How do you do your hair?" Like, how can I do your hair? A guy with long hair was even like, "How can I do your hair?" And I literally told him to type in French plait tutorial on YouTube. This is what my hair looks like from the back. She's lasted since 7 AM this morning. I literally love it. Requires no heat. I can wash my hair like once a week. And it just sets out my face, through put together. Bring back French plaits. Why did we stop braiding our hair? That is the real question.