HOW I STOPPED MY HAIR BREAKING

@hollielouisezive

55.4K followers · usually 4.0K views a post

Views

150.3K

Likes

561

Comments

6

Shares

15

SoundTikTok sound · original sound - hollielouisezive

Promoted product

Color Wow Dream Cocktail

Why it worked

The video effectively uses a before-and-after narrative, showcasing a tangible problem (hair breakage) and presenting a specific product as the solution, with clear claims of efficacy and visible results.

Summary

The creator shares how she stopped her hair from breaking by using Color Wow's Dream Cocktail, a leave-in strengthening treatment. She claims it reduces breakage by 50% with consistent use, resulting in thicker, fuller, and less damaged hair.

Structure

1Introduction to hair breakage as a common concern
2Creator's past struggle with hair breakage
3Introduction of Color Wow Dream Cocktail as a solution
4Explanation of the product's benefits (strengthening, reducing breakage)
5Demonstration of results (thicker, fuller, less damaged hair)

Original caption

Good hair care will change the game for you👀 for the longest time I didn’t think I needed to invest in good hair care or use heat protection, started using a leave in strengthening treatment and it literally doubled my head of hair lol. Results speak for them self @Color Wow UK #colorwow #haircare #hairbreakage #leaveintreatment #hairrepair

More from @hollielouisezive

Product placement

Color Wow UK (ACTS - its product is used to demonstrate hair repair and is the subject of the video, removing it would change the video's outcome); LTK (APPEARS - it is a link aggregator in the creator's bio, removing it would not change what happens in the video)

On-screen text

HOW I STOPPED MY HAIR BREAKING REDUCE BREAKAGE BY 50%

Transcript

Hair damage and hair breakage is literally one of the biggest hair care concerns that people have and I used to struggle with this so bad. I felt my hair looked healthy and until I started to invest in good hair care. I actually started off my hair care journey by using Color Wow's Dream Cocktail. This is a leave-in strengthening treatment and it will actually reduce breakage by 50% in your first use if you use it consistently. You will see the benefits. My ends don't look half as damaged anymore, they're just so much thicker and fuller and when I brush my hair, I don't get any breakage.