IS SELLING HOSE WATER

@massoudmassoudi

32.0K followers · usually 5.7K views a post

Views

360.9K

Likes

7.1K

Comments

44

Shares

285

SoundTikTok sound · original sound - massoudmassoudi

View velocity

+68.4K views over 7.6d · ~9.0K/day · 8 observations

Why it worked

The video likely went viral due to its absurd premise of selling common hose water at a luxury price point, combined with the shock and humor of people's reactions when they discover the truth.

Summary

The video humorously presents ordinary hose water, served in a cup branded with 'Erewhon', as an expensive ($12 a glass) and desirable beverage. People are interviewed tasting it, with some expressing surprise and disbelief upon learning it's just hose water.

Structure

1Man pours hose water into a branded cup.
2People taste the water and give positive reactions.
3The 'Erewhon' branding is revealed.
4People are shocked to learn it's hose water.
5The price of $12 per glass is revealed.

Product placement

EREWHON: APPEARS - a brand name on a cup and bottle. Removing it would not change what happens in the video. HOSE WATER: ACTS - the subject of the video, presented as a product being sold. Removing it would change what happens in the video. NIKE: APPEARS - a logo on a hat. Removing it would not change what happens in the video.

On-screen text

IS SELLING HOSE WATER FOR $12 A GLASS EREWHON SPRING WATER STILL 16.9 FL OZ (500 mL) WOW THE FRESHEST I'VE EVER HAD IT'S VERY LIKE VERY CLEAN YOU SEE IT AND ABSOLUTELY LOVES THE TASTE SOME PEOPLE JUST DO IT. IN IT ARE YOU KIDDING FINALLY FIND OUT ACTUALLY BEEN DRINKING PLAIN HOSE WATER CAN'T BELIEVE IT I WOULDN'T BELIEVE IT THAT'S HOSE WATER ARE YOU SERIOUS?

Original caption

He sells ordinary water for $12 a glass…

More from @massoudmassoudi

More breakout videos from this creator.

Transcript

This man is selling ordinary hose water for $12 a glass by putting the Erewhon brand on it. Wow, the freshest I've ever had. It's very like, very clean. You see it and absolutely loves the taste. Some people just do it. In it. I can sense a little bit of honey. I can sense the avocado. I feel like I'm getting a little bit of the mouthfeel of oatmeal. The funniest part, they're all completely ready to pay $12 for a glass. I would definitely pay $12 for this, for sure. Are you kidding? When they finally find out actually been drinking plain hose water. Can't believe it. I wouldn't believe it. That's hose water. Are you serious?