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Hook
It's free cause we put ads on the packaging.
@freewater.io
938.2K followers · usually 10.8K views a post
Views
435.8K
Likes
35.9K
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Why it worked
The video leverages a counter-intuitive business model ('free water') to spark curiosity and uses a confrontational, interview-style format that feels authentic and engaging.
Summary
A creator interviews the founder of FreeWater, a company that provides free water by selling advertising space on the packaging. The video highlights the contrast between this business model and traditional companies like Nestle that charge for water.
Structure
- 1Creator introduces the concept of free water
- 2Founder explains the ad-supported business model
- 3Creator expresses disbelief at the free product
- 4Founder contrasts the model with traditional water companies
Product placement
The FreeWater carton is held by the founder throughout the video, clearly showing the branding and the 'Free Water' text.
On-screen text
It's free cause we put ads on the packaging.
That's all you do with the water?
Yeah, of course.
Uh, what's.
You're. You're.
You're serious? This is free and you're just giving it away to people?
Yeah, but there's always a catch.
What, like Nestle actually believes in charging people for water,
which is what you should be doing in the first place, man.
Original caption
At least nestle sells their water! #freewater #free #fyp #nestle #ken
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