It's free cause we put ads on the packaging.

@freewater.io

938.9K followers · usually 12.3K views a post

Views

435.8K

Likes

35.9K

Comments

70

Shares

198

SoundTikTok sound · original sound - freewater.io

Promoted product

FreeWaterfreewater.io

FreeWater is paid for by ads and each water donates ten cents to fight the global water crisis.

14 videos

Why it worked

The video leverages a counter-intuitive business model ('free water') to spark curiosity and uses a confrontational, interview-style format that feels authentic and engaging.

Summary

A creator interviews the founder of FreeWater, a company that provides free water by selling advertising space on the packaging. The video highlights the contrast between this business model and traditional companies like Nestle that charge for water.

Structure

1Creator introduces the concept of free water
2Founder explains the ad-supported business model
3Creator expresses disbelief at the free product
4

Original caption

At least nestle sells their water! #freewater #free #fyp #nestle #ken

More from @freewater.io

Product placement

The FreeWater carton is held by the founder throughout the video, clearly showing the branding and the 'Free Water' text.

On-screen text

It's free cause we put ads on the packaging. That's all you do with the water? Yeah, of course. Uh, what's. You're. You're. You're serious? This is free and you're just giving it away to people? Yeah, but there's always a catch. What, like Nestle actually believes in charging people for water, which is what you should be doing in the first place, man.

Transcript

It's free cause we put ads on the packaging. That's all you do with the water? Yeah, of course. Uh, what's. You're. You're. You're serious? This is free and you're just giving it away to people? Yeah, but there's always a catch. What, like Nestle actually believes in charging people for water, which is what you should be doing in the first place, man.