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@pepperandme — 50x breakout selling Pepper & Me Black Gold Salt & Vinegar Flavour | Overshot

50.4×Talking HeadProblem Callout hookLifestyle

Hook

The dinner that has us in a chokehold

@pepperandme

52.6K followers · usually 1.4K views a post

Views

68.8K

Likes

1.4K

Comments

16

Shares

977

SoundTikTok sound · original sound - pepperandme

Promoted product

Pepper & Me Black Gold Salt & Vinegar Flavourpepperandme.co.nz

At Pepper & Me, we believe food should be bold, exciting and never a chore. Our salts, sauces, and seasonings are designed to bring big flavour to every dish. Whether you’re whipping up a weeknight winner or showing off on a weekend, we’ve got your back with products that make it easy to impress.

Why it worked

The video effectively uses a popular comfort food (chicken schnitzel) and gives it a unique twist (hash brown crust), making it visually appealing and enticing. The creator's enthusiastic endorsement and the clear demonstration of the cooking process contribute to its shareability.

Summary

The creator demonstrates how to make hash brown crusted chicken schnitzel, using a seasoning blend from "Pepper & Me". The dish is presented as a delicious and highly recommended meal.

Structure

1Introduction to the dish
2Preparation of chicken with seasoning
3Coating chicken with hash browns

Original caption

Hash brown crusted chicken schnitzel we’re not expected to be THIS delicious. 10/10.

More from @pepperandme

More breakout videos from this creator.

4Frying the chicken

5Serving with salad and sauce

6Final taste test and recommendation

Product placement

Pepper & Me Black Gold Salt & Vinegar Flavour (appears to be a seasoning blend, used to season chicken, its removal would change the flavour profile of the dish)

On-screen text

The dinner that has us in a chokehold

Transcript

Outrageously good. That's my two favorite things smashing together. Hash brown and chicken schnitzel. And that is outrageously good.

WEEKLY MEAL PLAN HACK 🌶️ This is our latest weekly meal planning hack! Inspired

50.9Kviews·@pepperandme

It's International Cheeseburger Day BTW 🍔 Although these days, those cheeseburg