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@taste.com.au — 49x breakout selling Coles Simply RSPCA Approved Chicken Burgers | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

49.5×Talking HeadContrarian hookLifestyle

Hook

Forget takeaway, make this

@taste.com.au

298.2K followers · usually 3.6K views a post

Views

166.5K

Likes

430

Comments

8

Shares

47

SoundTikTok sound · original sound - taste.com.au

Promoted product

Coles Simply RSPCA Approved Chicken Burgers

Why it worked

The video leverages a 'fakeaway' trend, offering a high-value, easy-to-replicate recipe that solves a common dinner problem while seamlessly integrating a specific grocery product.

Summary

A creator demonstrates how to make a quick chicken katsudon dish at home using pre-made chicken burgers. The video provides a step-by-step cooking tutorial and directs viewers to a website for the full recipe.

Structure

1Introduction to the dish
2Preparation of chicken burgers
3Cooking the sauce and onions
4Assembling the katsudon
5Final plating and tasting

Product placement

Coles Simply RSPCA Approved Chicken Burgers (a) ACTS: they are the primary ingredient being cooked and demonstrated; removing them would change the recipe and the video's purpose. Coles (b) APPEARS: brand name on the product packaging and in the caption/disclosure; removing the brand name would not change the video's content.

Original caption

We know what we’re having for dinner next 😋 Get the recipe at the link in our bio or Google ‘Taste Cheat’s chicken katsudon recipe’. Brought to you by @Coles #TasteSavvyKitchen #easydinner #fakeaway #katsudon #DinnerIdeas

More from @taste.com.au

More breakout videos from this creator.

Call to action

Get the recipe at the link in our bio or Google ‘Taste Cheat’s chicken katsudon recipe’.

On-screen text

Forget takeaway, make this cheat's chicken katsudon at home. It's easy to whip up with Coles Simply RSPCA Approved Chicken Burgers. Pop them in the oven to cook until golden brown. Then combine onion, chicken stock, soy and mirin in a frying pan. Bring to the boil and cover and simmer until the onion has softened. Slice up the chicken and slide into the pan. Drizzle some whisked egg over and around the chicken. Cover and cook until just set. Serve it up over rice with some nori, green shallots and snow peas. For the recipe, google 'Taste Cheat's chicken katsudon recipe'. This is my idea of comfort food.

Transcript

Forget takeaway, make this cheat's chicken katsudon at home. It's easy to whip up with Coles Simply RSPCA Approved Chicken Burgers. Pop them in the oven to cook until golden brown. Then combine onion, chicken stock, soy and mirin in a frying pan. Bring to the boil and cover and simmer until the onion has softened. Slice up the chicken and slide into the pan. Drizzle some whisked egg over and around the chicken. Cover and cook until just set. Serve it up over rice with some nori, green shallots and snow peas. For the recipe, google 'Taste Cheat's chicken katsudon recipe'. This is my idea of comfort food.

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