Why it worked
The video taps into a common fear and discomfort associated with medical procedures, particularly involving injuries. The creator's relatable reactions and the graphic, yet not overly gratuitous, depiction of the injury and procedure likely contributed to its shareability and engagement.
Summary
The creator documents their experience getting a toenail removed due to an injury sustained while boating. After experiencing two days of pain, they went to urgent care, where the toenail was removed under local anesthetic. The video shows the aftermath and the creator's relief at not having to worry about further injury.
Structure
- 1Experiencing pain from a twisted ankle and toenail injury.
- 2Going to urgent care for treatment.
- 3Undergoing the toenail removal procedure.
- 4Showing the results and expressing relief.
- 5Caring for the toe at home.
Product placement
AFC Urgent Care Family Care (medical clinic, provides urgent medical services, removing it would change the location of the medical procedure); Band-Aid (medical supply, used to cover the wound, removing it would change the wound care process)
On-screen text
GETTING MY TOENAIL REMOVED 🤮🤢
me
removed
stomach
on
flip
this
twisted
toenail is
my
all
can
pretty
excrutiating
go
sit
10
myself
dad
1
fine
there
had
to
and
we
guys
bad
blood
drainage
it
practitioner
good
like
toenail's
plan
nerve
toe
injections
toe
happening
it
painful
up
about
came
sucker
anything
but
brutal
tonaills
say
in
don't
it
anymore
pretty
went