@unfadingsilence — 38x breakout

Loading video…

families are burying their kids for his ego

@unfadingsilence

103.8K followers · usually 3.3K views a post

Views

101.2K

Likes

7.1K

Comments

1.6K

852

Why it worked

The video leverages a highly emotional and politically charged event to generate engagement. By focusing on the human cost of conflict and implicitly criticizing political decisions, it taps into a strong emotional response and encourages sharing and discussion.

Summary

The video shows a solemn transfer of a U.S. soldier's casket returning home to Kentucky. The accompanying audio criticizes the conflict as being for political ego, highlighting the tragic loss of 18 American lives and the profound grief of the families.

Structure

1Solemn transfer of a soldier's casket
2Criticism of the conflict's justification
3Highlighting the loss of American lives
4Emphasizing the impact on families
5Listing the names of the fallen soldiers

On-screen text

families are burying their kids for his ego U.S. soldier killed in Iran conflict returns home to Kentucky in dignified transfer 1. Chief Warrant Officer 3 Robert Marzan 2. Sgt. 1st Class Nicole Amor 3. Sgt. 1st Class Noah Tietjens 4. Sgt. Declan Coady 5. Maj. Jeffrey O'Brien 6. Capt. Cody Khork 7. Maj. Sorffly Davius 8. Sgt. Benjamin Pennington 9. Maj. John "Alex" Kliner 10. Capt. Ariana Savino 11. Tech. Sgt. Ashley Pruitt 12. Capt. Seth Koval 13. Capt. Curtis Angst 14. Tech. Sgt. Tyler Simmons 15. 1st Lt. Tyler James Feehan 16. Pvt. Isabella Gonzales 17. Sgt. Michael Emmanuel Swinton 18. Sgt. Angel S. Rampersad

Original caption

Donald Trump reportedly referred to the conflict with Iran as “small potatoes.” But according to recent reporting, 18 American service members have tragically lost their lives. No matter where you stand politically, 18 families have received news that changed their lives forever. Those lives should never be reduced to a number—or treated like they don't matter. #BreakingNews #USMilitary #Iran #DonaldTrump #Accountability