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Hook
GIRLS - I move in with my boyfriend in 3 weeks.
@kellyn_mcmullan
175.2K followers · usually 3.6K views a post
Views
5.1M
Likes
275.7K
Comments
7.1K
Shares
8.9K
Why it worked
The video uses a highly relatable, low-stakes question that encourages viewers to share their own experiences and 'unhinged' advice in the comments, driving high engagement.
Summary
A creator asks her audience for unhinged advice on living with a boyfriend. The video is a text-heavy post designed to solicit comments and engagement.
Structure
- 1Creator sits at a desk in front of a window
- 2Text overlay appears asking for relationship advice
- 3Creator smiles and gestures to the camera
On-screen text
GIRLS -
I move in with my boyfriend in 3 weeks.
Give me my most unhinged advice for living together.
Not "make a chore chart" - I mean the stuff you'd only tell your group chat.
Original caption
how do i stay cute and sane? 😇
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