THE BIGGEST MISTAKE I MADE DURING OUR FIRST BIG SALE 😱

@admireactive

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Promoted product

Australia Post app

Why it worked

The video effectively highlights a common pain point for small businesses (managing customer inquiries about deliveries) and presents a simple, actionable solution (using the Australia Post app). The creator's personal experience and relatable struggle make the recommendation more impactful.

Summary

The creator shares a mistake made during their first big sale: not utilizing the Australia Post app to its full potential. They explain how the app saves time for both the business and customers by streamlining delivery tracking and management.

Structure

1Mistake during first big sale
2Underestimating the Australia Post app
3Using Australia Post for shipping
4App benefits for customers (tracking, management)
5App benefits for business (less admin, more focus)
6Recommendation to use the app

Product placement

Australia Post: ACTS - provides shipping services for businesses and individuals. The video shows the app interface and discusses its functionality for tracking deliveries. Removing it would change the video's focus. APPEARS - logos on bags and a payment terminal. Removing these would not change the video's narrative.

Original caption

Peak season is coming! ✨📦 If you haven’t downloaded the @Australia Post app already, you’re seriously missing out!! Makes tracking your deliveries + getting updates sooo much easier 🙌🏼 #SmallBusiness #auspost #behindthescenes #businessjourney

More from @admireactive

Call to action

downloaded the @Australia Post app already

On-screen text

THE BIGGEST MISTAKE I MADE DURING OUR FIRST BIG SALE 😱 Was not realising just how much time the AUSPOST app could actually save me Get trusted delivery notifications from the AusPost app we've been using Australia Post to ship out all of our orders one thing that has saved me a lot of time is the app so customers can actually track and manage their deliveries I honestly wish I knew about the app sooner because instead of customers having to contact me they can directly go into the app and track their parcels which means less admin for me and more time to focus on actually running my business so if you are using Australia Post but not directing your customers to the AUSPOST app You are seriously missing out!

Transcript

The biggest mistake I made during our first big sale was not realising just how much time the AUSPOST app could actually save me. We've been using Australia Post to ship out all of our orders. One thing that has saved me a lot of time is the app so customers can actually track and manage their deliveries. I honestly wish I knew about the app sooner because instead of customers having to contact me, they can directly go into the app and track their parcels, which means less admin for me and more time to focus on actually running my business. So if you are using Australia Post but not directing your customers to the AUSPOST app, you are seriously missing out!

This doesn’t feel real. 🥹 #SmallBusiness #ecommerce #businessjourney #packingor