my earliest mistake

@oksarahpan

52.2K followers · usually 4.4K views a post

Views

174.8K

Likes

172

Comments

3

Shares

6

SoundTikTok sound · original sound - oksarahpan

Promoted product

Xeroxero.com

Online accounting software made for your small business. Log in anytime, anywhere and explore easy invoicing, bookkeeping and more.

7 videos7 creators

Why it worked

The video effectively uses a relatable "mistake" narrative to introduce a solution. By demonstrating the practical benefits of Xero in managing small business finances, it provides clear value to viewers facing similar challenges, enhanced by a special offer.

Summary

The creator shares her mistake of ignoring accounting as a small business owner, leading to being over budget. She then introduces Xero as a solution, highlighting its features for automating tasks and simplifying expense tracking, which saved her time and money.

Structure

1Creator's initial mistake: ignoring accounting
2Realization of being over budget due to supplies
3Introduction of Xero as a solution

Original caption

whether it’s your first drop or your hundredth, make sure you have an accounting platform that works for you ~ check out @Xero for 90% off your first 6 months! Terms & Conditions apply.* #xero #xeropartner

More from @oksarahpan

Product placement

Xero: It ACTS as a cloud-based accounting platform that helps small businesses in many accounting workstreams, such as invoicing, tracking payments, and managing cash flow. Removing it would change the video's core message and demonstration. It appears as a logo and its interface is shown. This is promotional. Xero is a partner, indicated by the caption.

Call to action

check out @Xero for 90% off your first 6 months! Terms & Conditions apply. Visit the link for a special offer. Terms & Conditions apply.

On-screen text

my earliest mistake as a small business owner was ignoring the accounting and after ordering tons of boxes packaging slips printer paper and all the slews of small business supplies, I realized I was actually over budget for the first time ever but since that first drop, I've learned that managing cashflow doesn't have to be that hard XERO Xero is a cloud based accounting platform that helps small businesses in so many accounting workstreams: BILLS & MORE one of the ways that's helped me the most is through automating routine tasks and simplifying tracking for expenses I can connect my bank account to automatically import transactions giving me an up to date picture of available cash view of my business's performance and through it all, I've not just saved money but also time and energy in the small business journey to check it out for yourself Visit the link for a special offer. Terms & Conditions apply.

Transcript

What one of my earliest mistake as a small business owner was ignoring the accounting and after ordering tons of boxes packaging slips printer paper and all the slews of small business supplies, I realized I was actually over budget for the first time ever but since that first drop, I've learned that managing cashflow doesn't have to be that hard Xero is a cloud based accounting platform that helps small businesses in so many accounting workstreams: BILLS & MORE one of the ways that's helped me the most is through automating routine tasks and simplifying tracking for expenses I can connect my bank account to automatically import transactions giving me an up to date picture of available cash view of my business's performance and through it all, I've not just saved money but also time and energy in the small business journey to check it out for yourself Visit the link for a special offer. Terms & Conditions apply.