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21.7Talking HeadResult / Flex hookEntertainment
Hook
4th & 5 with a Natty on the line 😳
@espn
61.0M followers · usually 73.7K views a post
Views
1.0M
Likes
169.3K
Comments
579
Shares
1.1K
Why it worked
The video captures a high-stakes moment in a major sporting event, generating excitement and engagement from fans of the sport.
Summary
This video shows a critical play during a college football championship game. The score is close, and the stakes are high as the teams battle for the national championship.
Structure
- 1Close game situation
- 2Key play in the championship
- 3Fans reacting to the play
- 4Coaches reacting to the play
Product placement
ESPN CFP NATIONAL CHAMPIONSHIP: APPEARS - This is the name of the event being broadcast. Removing it would change what happens in the video as it would remove context for the game. AT&T: APPEARS - This is a sponsor logo. Removing it would not change what happens in the video.
On-screen text
4th & 5 with a Natty on the line 😳
10 MIAMI 13-2
14
4TH & 5
9:25
40
17
ESPN CFP NATIONAL CHAMPIONSHIP PRESENTED BY AT&T
INDIANA
TOUCHDOWN
Original caption
Legendary play by #FernandoMendoza 👏🏆 #espnsocial #cfb #indiana
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