no one on the upper east side knows i have the limited edition rhode x alexandra leclerc collab 💄👛🦋

@anyaweitz

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SoundTikTok sound · Ain't In LA

Promoted product

rhode skin

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

38 videos29 creators

Why it worked

The video leverages the exclusivity of a limited edition collaboration product and the creator's personal use to create a sense of aspiration and desire among viewers interested in beauty and fashion.

Summary

The creator applies makeup from a limited edition Rhode x Alexandra Leclerc collaboration product while walking outside. The video highlights the exclusivity of the product and the creator's personal enjoyment of it.

Structure

1Creator walks outside holding a Rhode product.
2Creator applies makeup with the Rhode product.
3Creator shows the product and smiles.
4Creator continues walking, showing the product.

Original caption

shade Monet 🤎 @rhode skin @Hailey Bieber #rhode

More from @anyaweitz

Product placement

rhode skin (ACTS - used to apply makeup, visible result comes from it, removing it would change what happens in the video); Hailey Bieber (APPEARS - name mentioned in relation to the product, removing it would not change what happens in the video)