First look at AirPods 5 with ANC & wireless charging ($149)

@tomsguide

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Promoted product

AirPods 5

AirPods 5. Discover the magic of Active Noise Cancellation. Featuring a new acoustic architecture, Live Translation, and Siri AI.

2 videos2 creators

Why it worked

The video effectively showcases new features and benefits of a highly anticipated product, appealing to consumer interest through clear demonstrations and pricing information.

Summary

The video introduces the new AirPods 5, highlighting features like on-stem volume control, 5 hours of battery life with ANC, and a wireless charging case. It also mentions the price of $149 and an availability date of September 18.

Structure

1Introduction of AirPods 5 with ANC and wireless charging
2Demonstration of on-stem volume control
3Highlighting longer battery life (5 hours with ANC)
4Showcasing the wireless charging case

Original caption

AirPods 5 are replacing AirPods 4, with ANC available in the $129 version. There's also a $159 version with touch controls on the stems and a wireless charging case 🎶 #airpods5 #airpodspro #appleevent #wirelessearbuds #applenews

More from @tomsguide

Product placement

AirPods 5 (ACTS - shown in a product reveal, features described, price stated, pre-order and availability dates given; removing it would change the video's focus) Apple (APPEARS - implied by AirPods branding, but not explicitly shown as a logo or watermark; removing it would not change what happens in the video)

Call to action

Pre-order Today

On-screen text

First look at AirPods 5 with ANC & wireless charging ($149) 5 hours Active Noise Cancellation Pre-order Today Available September 18

Transcript

Starting with on-stem volume control. Of first in the style of AirPods, enabling you to adjust the volume simply by swiping up or down on the stem. Users love this feature on AirPods Pro and once you use it, you can't imagine being without it. This version also has longer battery life. Up to 5 hours with ANC, thanks to a re-engineered battery cell that packs even more energy into the same design. And it comes with a wireless charging case with support for Apple Watch and Qi charging, making it even more convenient to charge whenever you need to. AirPods 5 with wireless charging case, longer battery life and volume swipe. All for $149. $30 less than the previous generation. You can pre-order both today, and they'll be available September 18.