iPhone 18 Pro Max v. iPhone 18 Pro

@tomsguide

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722.6K

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SoundTikTok sound · Court of Funk

View velocity

+586.7K views over 5.3d · ~110.0K/day · 6 observations

Why it worked

The video leverages the anticipation and excitement surrounding new Apple product releases, particularly by showcasing hypothetical future models with appealing aesthetics and a clear size comparison, prompting viewer engagement through a direct question about upgrading.

Summary

The video showcases two unreleased iPhone models, the iPhone 18 Pro Max and iPhone 18 Pro, in a new burgundy color. It highlights the size difference between the two models, with the Pro Max having a 6.9-inch display and the Pro having a 6.3-inch display, and asks viewers if they plan to upgrade.

Structure

1Introduction of iPhone 18 Pro Max and Pro
2Display of new burgundy color
3Comparison of screen sizes
4Question about upgrading

Product placement

iPhone 18 Pro Max ACTS - it is shown as a product that can be compared in size to another product. Removing it would change what happens in the video. iPhone 18 Pro ACTS - it is shown as a product that can be compared in size to another product. Removing it would change what happens in the video. Apple ACTS - it is the manufacturer of the iPhones being shown. Removing it would change what happens in the video.

Call to action

Are you planning to upgrade 👀

On-screen text

iPhone 18 Pro Max v. iPhone 18 Pro

Original caption

Up close with iPhone 18 Pro Max and iPhone 18 Pro in the new Burgundy color 🍷🍒 iPhone 18 Pro has a 6.3" display while iPhone 18 Pro Max has a 6.9" display. Are you planning to upgrade 👀 #iphone18pro #iphone18promax #newiphone #appleevent #comparison