Why it worked
The video provides a practical, highly relevant solution to a common pain point for people with sew-in extensions, making the product feel like an essential tool rather than an advertisement.
Product placement
Wild Growth Hair Oil: (a) it ACTS — the creator demonstrates using a needle-tip bottle to apply this specific oil to a scalp, showing the product's application method. Removing it would change the video as the demonstration of this specific hair care product is the entire point of the video.