iPhone Duo

@cnetdotcom

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SoundTikTok sound · original sound - cnetdotcom

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Why it worked

The video leverages the anticipation and excitement surrounding potential new Apple products, particularly a foldable iPhone, which is a highly discussed and speculated-upon concept in the tech community.

Summary

This video announces the speculative 'iPhone Duo', a foldable iPhone, detailing its starting price of $1,999 and availability dates for pre-orders and general release. It also briefly shows other iPhone models, suggesting a new direction for Apple's lineup.

Structure

1Announcement of iPhone Duo and its price
2Details on storage options
3Mention of trade-in offers
4Pre-order and availability dates
5Visuals of iPhone Duo alongside other iPhones

Product placement

Apple (brand): Appears as a logo on the iPhones and is mentioned as the manufacturer. Removing it would not change what happens in the video. iPhone Duo (product): Acts as the central subject of the video, being announced and detailed. Removing it would fundamentally change the video's content. iPhone 18 Pro (product): Appears alongside the iPhone Duo, likely as a comparison or related product. Removing it would slightly alter the visual context but not the main subject. Apple (brand): Appears as a logo on the iPhones. Removing it would not change what happens in the video.

On-screen text

iPhone Duo Apple's iPhone Duo Starts at $1,999 and Won't Be Available Until Oct. 28 Pre-order October 16 Available October 23

Original caption

Well you’ll have some time to decide and/or save up #iphoneduo #apple #foldable #appleevent #allaccess

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Transcript

iPhone Duo starts at $1999. Storage capacities ranging from 256 gigabytes to 2 terabytes. And of course, we'll have great trading offers from Apple and our partners. Pre-order October 16. Pre-orders begin October 16. Available October 23. And it will be available on October 23rd. With iPhone Duo and iPhone 18 Pro, we pushed our entire iPhone lineup forward.