Fold-A-Phone Day 5: Over 139,000 folds! Let's check the crease.

@cnetdotcom

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SoundTikTok sound · original sound - cnetdotcom

Why it worked

The video leverages the high-stakes, satisfying nature of durability testing and the curiosity surrounding a hypothetical foldable iPhone to drive engagement.

Summary

CNET is conducting a long-term durability test on a custom-built foldable iPhone prototype, checking for physical damage after 139,000 folds. The video serves as a status update for their ongoing livestream series.

Structure

1Mechanical arm folds the custom iPhone
2Cycle count displayed on screen
3Close-up inspection of the screen crease
4Call to action for the livestream

Product placement

Apple-iPhone-Duo-1 (a) ACTS: It is a custom-built foldable iPhone prototype being subjected to a durability test by a mechanical folding machine. Removing it would change the video as it is the subject of the test. CNET (b) APPEARS: Channel name and logo in the caption and on-screen text. Removing it would not change the video.

Call to action

Watch the livestream every Monday through Friday at 1pm ET through 5pm ET on YouTube.

On-screen text

Fold-A-Phone Day 5: Over 139,000 folds! Let's check the crease. Live on YouTube every Monday through Friday 1pm ET to 5pm ET youtube.com/CNET

Original caption

We’re coming to a close on week one of our Fold-A-Phone iPhone Duo test and 140K folds! So far, no physical changes we can see. Watch the livestream every Monday through Friday at 1pm ET through 5pm ET on YouTube. #foldaphone #iphoneduo #durabilitytest #allthingsmobile #apple