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Apple unveils iPhone Duo

@yahoofinance

822.2K followers · usually 5.4K views a post

Views

267.5K

Likes

4.8K

Comments

185

688

View velocity

+59.6K views over 6.5d · ~9.2K/day · 7 observations

Why it worked

The video effectively uses a speculative product concept to highlight a perceived gap in the market for foldable phones, framing it as a desirable user experience that Apple could fulfill.

Summary

This video introduces the speculative 'iPhone Duo,' a foldable iPhone concept from Apple. It contrasts this concept with existing foldable phones, highlighting the desired user experience of a larger, more intuitive display.

Structure

1Introduction of iPhone Duo
2Critique of existing foldables
3Vision for a better foldable experience
4Demonstration of iPhone Duo's design
5Comparison to iPad's intuitiveness

Product placement

Apple (company): appears as a watermark and is mentioned as the creator of the iPhone Duo. Removing it would not change what happens in the video. Yahoo Finance (company): appears as a watermark. Removing it would not change what happens in the video. iPhone Duo (product): is the subject of the video, demonstrated and discussed. Removing it would fundamentally change the video. iPad (product): is mentioned as a point of comparison for the iPhone Duo's user experience. Removing it would not change what happens in the video.

On-screen text

Apple unveils iPhone Duo This is iPhone Duo. Others have created that just feel like awkwardly stuck together. This results in a square screen that's poorly suited for the way people use them. We started with the experience that we wanted for ourselves. A larger display as natural and intuitive as iPad. This is iPhone Duo.

Original caption

Apple debuts its long-anticipated flip phone, iPhone Duo, starting at $1999, and set to release Oct. 23. 📱 Pre-orders start Oct. 16. #apple #iphoneduo #new #announcement